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Deep In The Woods

December 14, 2009

It’s been a crazy couple of weeks. While I had my head buried in textbooks preparing for my PR class project and exam, Tiger Woods’ fall from grace had begun. What a mess! His November 27th car crash exposed his alleged infidelities with a string of women (at last count there were over 10); each one lining up to tell their story to the highest bidder. We’ve been subjected to interviews, text messages and even a recorded voice mail message. Finding it hard to keep up? Then check out this timeline produced by the Globe & Mail. As the scandal enters its 3rd week, it shows no signs of cooling off.

On Friday Tiger Woods posted a statement on his website announcing his hiatus from golf to focus on himself and his family. He admitted to being unfaithful and asked the public for forgiveness. Two days later, global consulting firm Accenture announced the end of their sponsorship of the world’s richest athlete, saying the golfing great is ‘‘no longer the right representative’’. Accenture had used Woods to personify its claimed attributes of integrity and high performance in its “Go on, be a Tiger” campaign. This is a huge blow for Tiger, who makes approximately $92 million per year in corporate sponsorships and was the world’s first athlete to earn $1 billion. His image has been damaged. Some sponsors are standing by the golfer, while others are reevaluating their relationships.

Some of my male readers asked me to weigh in on “Tigergate”, particularly because back in September I wrote a piece on trust entitled Leap of Faith. If you haven’t read it, you can check it out here.

I’m not a golf fan, however I do appreciate Tiger’s talent and the recognition he’s brought to the game. Having said that, I think he’s an idiot who’s behaved badly. If I were his wife Elin, I’d divorce his ass immediately and let the pre-nup do the talking. Whatever decision Elin makes, she needs to ensure that it’s the right one for her and her children.

For people who say “Cheating isn’t a crime,” you’re right, cheating isn’t a crime. However, many people view a married father of 2 sleeping with numerous women as unacceptable behaviour. Tiger needs to check his moral compass. Unconvinced? Consider this: it’s no secret that many corporate sponsors include a morals clause in their sponsorship agreements. These clauses give sponsors the right to terminate a sponsorship agreement if their spokesperson engages in behaviour the sponsor deems inappropriate. I’m betting that women make up about half of these sponsors’ customers, specifically the wives/girlfriends/mothers/daughters who purchase products for the men in their lives. Tiger’s corporate sponsors shouldn’t  underestimate their buying power.

Take it from someone who’s been cheated on, it hurts like hell and is devastating. And to be fair, not all men cheat, but some of them do. And let’s not forget that some women cheat too. Usually it’s the people you least expect…you just never know.

To the men who’ve asked me, “His wife is a knockout, what was he thinking?” I don’t believe it matters. Do you know how many men out there have beautiful wives or beautiful girlfriends and still stray? Plenty!

For reasons I’ll never understand, our society enjoys building people up and tearing them down. When people are up that high it’s easy for them to let their pride and ego run wild. A God complex develops and there’s no where to go but down. And some people lie in wait, looking for a slip up. All it takes one wrong move. The decent is always swift and unforgiving.

I don’t believe in putting celebrities and/or sports figures on a pedestal, christening them role models and treating them like gods. It’s ridiculous.  I’m not saying that we can’t be inspired their talent, but we should remember that these people are no better or worse than the rest of us.  I think we should look closer to home for inspiration and ensure that our children do the same. What are your family, friends, teachers and the unsung heroes in your local and global community doing to affect change? One of my heroes is my teenage son. Not only did he come up this post’s title, but he recently taught me a lesson in determination. He reminded me to never give up and that when you resolve to put in the work, you will get results!

Only time will tell whether Tiger’s marriage will survive or whether his reputation will recover. I believe his hiatus from golf is necessary. If he’s smart he’ll take his time off to do some serious soul searching. Hopefully he’ll use the same determination I’ve seen him exhibit on the golf course to emerge from this ordeal a better man…the world is watching.

  • So what you do you think of “Tigergate”? Will his reputation recover? Do you care?
  • What are your family, friends, teachers and the unsung heroes in your local and global community doing to affect change?
  • I want to hear from you so Say Your Piece! Be sure to leave me a comment or send me an email at


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© Nia’s Piece, 2009

4 Comments leave one →
  1. Jill Yantzi permalink
    December 14, 2009 10:57 pm

    Well put my love! I don’t understand where ANYONE who cheats justifies it to themselves. Maybe I am a little old fashioned or WAY too loyal but when you are with someone you have made a committment to honour them. Clearly he is out of integrity with himself as well as his family and he does need to go inside to heal that little boy who needs that feminine attention.

    They do say that you need to hit rock bottom before you can know your truth and break through the veils. Maybe this is one of the best things that has happened to him and his family and wife!?

    LOVE YOU! Keep writing!

  2. December 15, 2009 9:19 am

    this is a very good write up on this. I guess my thoughts are this. I’ll start off by saying – Most people cheat.. Now not all of them cheat by physically having sex with someone not there spouse or partner, but emotionally, mentally, etc people cheat. I really believe that it has less to do with what is going on externally and more to do about what is going on internally and how people perceive themselves in their world. For example, some people become as you stated God like in there own eyes, never having to say “NO” and truly believing that they are entitled to anything and everything… But then you have the other end of the spectrum – you have the person that feels inadequate, unloved, feels unhappy in their circumstances and seeks out extra attention from the opposite sex to boost themself… There really is no difference or better reason in my opinion.. I think the true issue is people need to learn how to see themselves appropriately in their own circumstances.. learn to value themselves enough to be loyal, because as much as it hurts another person when you cheat, you really cheat yourself when you do that, you strip away your own moral code and being.. it takes a person that is committed to themself and knows how to honor their values to stay faithful.
    Regarding Tiger specifically- people say why are we talking about it, well that’s entertainment. When you become a celebrity you will be watched and scrutinized- is it right? well maybe not- but lets remember these people get MILLLIONS of dollars to entertain us… We create the monster and we pay them to entertain us… Doctors, teachers, etc, dont get paid no where near as much as a golfer, or a baller, and the latter does absolutely nothing to lift us up or make us empowered or better people… So i say if the people that pay you wanna talk about you- let them talk…
    honestly for Tiger to say he thinks this should stay private etc… is a joke in my opinion. if you were that concerned with Protecting the sanctity of your family-well.. needless to say he wouldnt been putting his golf balls in just any hole!! LOL

  3. December 15, 2009 4:28 pm

    Hmmm, interesting op-ed on this issue girl. I think you make a lot of valid points. The man has certainly tarnished his image. And regardless of whether it’s the right of the people to know the details, it is going to cost him – through sponsors, through downtime from the game, through the divorce settlement. A costly lesson for a trifling man that should have known better.

    I had a recent discussion with a friend about this same issue that got a little heated. My friend’s take was that Elin should be grateful for the life Tiger provided her. That because she would most likely have not achieved such status/success on her own, she should be willing to look past his indiscretions. Can you tell my friend is a man?

    I say bullshit. There’s no price tag for fidelity, loyalty and respect. You marry for richer/poorer and just because the richer is a reality doesn’t mean you can forget the rest. I don’t understand why monogamy and the sanctity of marriage is such a disposable concept in so many people’s (especially men’s) mind.

    Tiger has got to make up for his mistakes yes, but to his wife and kids first. Not the fans, media, etc.

  4. December 18, 2009 9:55 am

    Thanks ladies for your comments!

    @ Jill: I agree with you completely, especially “need to hit rock bottom before you can know your truth and break through the veils.” Well said! xoxo

    @ Leeta: I couldn’t agree more! One can cheat physically and emotionally. As adults we are responsible for our actions. And while there may be contributing factors, the choice is always ours to make. Regarding, “if you were that concerned with Protecting the sanctity of your family-well.. needless to say he wouldn’t been putting his golf balls in just any hole!!” Exactly!

    @ Andrea: I can’t say I’m surprised with your friend’s comment. Unfortunately, there are men (& some women) out there that share your friend’s viewpoint. They really need to shift their thinking. I agree, you can’t put a price tag “fidelity, loyalty and respect”but sadly we live in world where a lot of people do.

    It’s been reported that Tiger’s wife has found herself a lawyer and will be announcing her divorce after the holidays. Definitely a good move.

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